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Very Prairie Music Summit, December 9-11/2022

Very Prairie 2022 is a music summit, now in its fifth year, focused on career growth, business development and music industry best practices. We'll return in-person in Regina and host national and international representatives as we dive into an array of topics that we hope will provide practical and straightforward information. We encourage musicians and industry at any stage of their career to attend, learn and share.​

The Summit will mainly be held at the University of Regina - College Avenue Campus with additional locations. 

Our first host hotel is the Hotel Saskatchewan. The Sat (Dec 10) is now sold out; there is still availability for December 8-9 and 11 at the SaskMusic group rate of $165 CAD per night. Click here to see more.

Scroll down to see additional hotel recommendations nearby.

This is our second Very Prairie event of 2022.
The first was held virtually in January 2022, postponed from November 2021 due to the pandemic.

CLICK TO REGISTER
Registration is now free for everyone!

All times SK. Time of panels subject to change.
Friday, December 9, 2022

 

One-on-ones for participants in our Next Wave artist development and export programs (by invitation). 


Very Prairie Live show, doors 9pm, music 10pm-midnight at O'Hanlons with Shirley & The Pyramids, Thinktank, and TBA.

Saturday, December 10, 2022

 

University of Regina - College Avenue Campus, 2155 College Ave

Parking at the campus is available on the south side (back) of building
Saturday and Sunday parking is free
 

9:15-10:00am   Registration/registrant check-in, and sign-ups for one-on-ones with panelists (one-on-ones are first come, first serve)

 

10:00-11:00am   Out Now: How to Release Your Music
With Shawn Petsche, Dwayne Marcial, Marc Merilainen, Katie Sahlu, Grant Paley, Kate Stevens

You're putting in the time to create it...but what do you do with it once it's done? It's tempting to focus all your efforts on the artistic side, and leave the logistics of 'how to get people to hear it' until it's absolutely necessary. We'll talk timelines, digital aggregators, and things not to forget in your rush to get your new artistic baby delivered to the world, with a focus on album/EP releases. 

11:00am-12:00pm   Indigenous Identity and Music Paths (all registrants may attend)

With Dale Mac (moderator), Rhonda Head, Marc Meriläinen, Forrest Eaglespeaker, Justin Holness

The panel will discuss a variety of topics, including navigating as an Indigenous artist in today's music industry; advice for emerging artists; creating music when living in remote communities; industry supports that exist, and those that are needed; and practical tips for self-managed artists, with an opportunity to ask questions and add to the dialogue.

12:00-1:00pm   Lunch (provided)

 

1:00-2:00pm   Getting Your Face Into Festivals

With Amanda Scandrett (moderator), Amber Goodwyn, Shawn Petsche, Jörg Tresp, Belle Plaine, Troy Lemberg

Landing a festival spot can not only gain you a sweet gig at a beautiful event, but proving yourself with a killer set can lead to new fans and generate more festival invitations to come. What are artistic directors looking for? How can you make yourself stand out among the thousands of submissions they receive, and meet expectations if you land the offer? Come find out.

2:00-3:00pm   The Next Level: Showcase & Export Readiness

With Grant Paley (moderator), Jörg Tresp, Shawn Petsche, Gabrielle Rubaine, Forrest Eaglespeaker, Belle Plaine, Steve Kenny

How do you know when you're export or showcase-ready? Is it worth the time, expense, and risk to take part in showcase festivals - and should they have a place in YOUR big plan? We'll talk opportunities, reasons, when it's time to expand your domestic and international tour markets, and more.

3:00pm-4:00pm   Radio Strategies, College and Community

With Ben Valiaho (moderator), Dwayne Marcial, Kate Stevens, Shauna Powers, Troy Lemberg, Belle Plaine

An extensive network of college/campus and community stations exists across Canada, providing grassroots support for artists in an incredible range of genres that often don't get noticed by mainstream radio. How do you get your music to them, and improve your chances of being heard? We'll dive into the subject. 

 
4:00-5:00pm   Money Talks

With Lisa Prpich, Philip Adams, Katie Sahlu, Justin Holness 

We'll be joined by Creative Saskatchewan and others to discuss grant application strategies, tips, and take questions from attendees to help improve your chances of getting that elusive, much-desired 'yes'.


6:00-8:00pm   ADVANCE - Canada's Black Music Business Collective presents a Saskatchewan Music Industry Mixer in conjunction with Very Prairie at Hampton Hub (1221 15th Ave) for Black artists and music professionals.
Very Prairie registration is not required to attend this event.

Calling artists, musicians, producers, DJs, creatives, and aspiring Black music peeps come out to connect with others in the industry and learn about what ADVANCE Music Canada does, and how becoming a member can help support your professional development goals. Complimentary food, beverages, music and networking.
Hosts: Gabi Rubaine of ADVANCE and Rooky Jegede of SaskMusic
Sounds by: DJ SholaSleek

Very Prairie Live show, 8pm-12:30am at The Cure. With Marissa Burwell, Zochi, Melodna, Katie Tupper, Nige B & InfoRed (order TBD).

 

Sunday, December 11, 2022

University of Regina - College Avenue Campus, 2155 College Ave

Parking at the campus is available on the south side (back) of building
Saturday and Sunday parking is free

9:00-9:30am   Registration, check-in, and sign-ups for one-on-ones (one-on-ones are first come, first serve)


9:30am-11:30am Women in Music Saskatchewan brunch and panel discussion (all registrants may attend. location TBA)

With Marian Donnelly (moderator), Gabrielle Rubaine, Rhonda Head, Amber Goodwyn, Kate Stevens, Katie Sahlu

Returning this year, our panel of folks from different roles in the music industry will discuss industry trends, challenges, triumphs and ways we can work together to improve the music scene for the benefit of all. Come for the food, stay for the conversation! Presented under the umbrella of SaskMusic's Women in Music Saskatchewan (WIMS) sub-group, now affiliated with Women in Music Canada.

12:00-1:00pm   It Takes a Village: Building Your Team

With Katie Sahlu (moderator), Gabrielle Rubaine, Steve Kenny, Kaelen Klypak, Marc Meriläinen 

Being an independent artist or small label is exhausting! Too many things to do, too little time. Juggling creative tasks with dreaded administrative ones. How can you find supporters and industry folks to help take on some of the work of building your career, why do funding agencies want to know who's on your team, and what are some roles you should be looking to fill? We'll talk strategies to get going with building your team - from friends and family, to networking to find industry service providers. 

1:00-2:00pm   The Future of Music

With Gabrielle Rubaine (moderator), Jörg Tresp, Dwayne Marcial, Justin Holness, Troy Lemberg

It feels like the music industry evolves at a breakneck pace. Trends change faster than the weather in Saskatchewan. We'll talk current issues, and things to be in-the-know on. 

2:00-3:30pm   Protective Spaces
With Stacey Forrester of Good Night Out Vancouver

You may have heard the term “safer spaces” in relation to the music industry, but what are ‘Protective” Spaces? Protective Spaces are physical establishments, but also teams within the industry that recognize that safety requires ongoing action. Spaces that work to protect the people inside them - patrons, artists, and others working in music - don’t happen by accident! This session will cover the basics of Protective Spaces for those in the industry, including practices for touring musicians, venues, managers and patrons of shows. Join Stacey Forrester for this interactive session and leave with tools you can use to create safe music experiences right away! 

 

Good Night Out (GNO) is a BC-based non-profit society that works directly with the hospitality and music sectors to prevent and respond to sexual harassment and create safer experiences for those working in those industries as well as patrons. Good Night Out’s roots are on the occupied and unceded ancestral territories of the xʷməθkʷəy̓əm, Skxwú7mesh and səl̓ilwətaɁɬ people. GNO’s work in the area of safer music spaces has led to partnerships with venues of all sizes, The Cities of Victoria and Vancouver, the Canadian Academy of Recording Arts and Sciences, artists, and many other stakeholders in the hospitality and entertainment sector.

 

5:00-6:45pm   Award nominees and sponsors reception *by invitation*

7:30-10:30pm Saskatchewan Music Awards at Darke Hall (doors open 7:00pm) 

Featuring the presentations in 20 artistic and industry categories including the honouring of our Indigenous Music Achievement Award recipients, and performances by Ariel, Etienne Fletcher, Dump Babes, Jesse Brown, People of the Sun, TOVA, Zhe the Free and more to be announced.
This a separately ticketed event. Very Prairie registrants will receive a discount code to purchase tickets for just $10+taxes.

Parking is available for free on the south side (back) of Darke Hall / College Ave Campus


11:00pm-1am After party at The Fat Badger 

Additional Hotels

Walking distance to U of R

5 minutes drive

 

 

 
WHAT IS VERY PRAIRIE?

Very Prairie December 2022 is a music summit, now in its fifth year, focused on career growth, business development and music industry best practices. We'll play host to national and international representatives as we dive into an array of topics that we hope will provide practical and straightforward information.

We encourage musicians and industry at any stage of their career to attend, learn and share.

We respectfully acknowledge that Very Prairie serves artists and industry who live and work on territories of Treaties 2, 4, 5, 6, 8 and 10, and the traditional lands of First Nations and Métis people.

This event is a presentation of SaskMusic and is made possible through the support of Creative Saskatchewan.